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Big Pharma Is Coming For CBD Next

September 10, 2024
x min read
Big Pharma Is Coming For CBD Next

One of Canada’s largest cannabis operators has partnered up with a pharmaceutical company for a new medical CBD product.

What’s happening:

  • Aurora Cannabis (NASDAQ: ACB) and Vectura Fertin Pharma have officially launched a new novel CBD lozenge for medical patients in Canada known as the Luo CBD lozenge

Why it matters:

  • The new CBD lozenge represents the first ever launch of a medical cannabis product developed by Vectura Fertin Pharma in Canada
  • Vectura Fertina Pharma is owned by tobacco giant Phillip Morris International and is focused on developing potential new breakthrough products in cannabinoids, inhaled therapeutics and nicotine replacements

Going deeper:

  • Aurora Cannabis will begin selling and distributing the new CBD lozenge to their existing medical patients in Canada and will also make it available to be prescribed by Canadian doctors
  • Aurora Cannabis has the largest medical patient platform for cannabis in all of Canada and is one of the largest publicly traded medical cannabis operators globally

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