Less lethal weapons are becoming more popular in America. And Byrna Technologies is rolling out new stores to keep up with the demand.

‍What’s happening:‍

• Byrna Technologies (NASDAQ: BYRN) has officially opened a new retail store for their less lethal weapons in Franklin, Tennessee
  

Why it matters:‍

• Less lethal weapons have been becoming more and more relevant, fuelled largely by a growing desire for individuals to be able to protect themselves without needing to use deadly force to disable an attacker
  

Going deeper:‍

• Byrna Technologies has been smashing through existing records for sales lately, previously hitting a new all time high for quarterly revenue
  
• Currently, Byrna Technologies is planning to open multiple new retail locations across America in the near future and has already solidified locations in Indiana, Arizona and New Hampshire
  

The intrigue:‍

• The demand for weapons produced by Byrna Technologies has started to accelerate so dramatically that they’ve recently had to start expanding their manufacturing capabilities for less lethal pistols and rifles at their facility located in Indiana

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