One of the leaders in the energy drink business has just made a new acquisition focused on scaling up.
What’s happening:
- Celsius Holdings (NASDAQ: CELH) has announced they have officially closed their acquisition of co-packing company Big Beverages Contract Manufacturing
By the numbers:
- Celsius Holdings paid $75M USD in cash to acquire Big Beverages Contract Manufacturing, which includes the takeover of a modern manufacturing facility in North Carolina that spans 170,000 square feet
Why it matters:
- Celsius Holdings is one of the fastest growing publicly traded beverage companies in the world and has also made waves for aggressively leaning into influencer marketing, launching highly successful partnerships with content creators such as Jake Paul and David Dobrik
- Celsius’s energy drinks have exploded in popularity globally and are now available in the United States of America, Puerto Rico, Sweden, Finland, Norway, China, Hong Kong and multiple other countries
Going deeper:
- One of the purposes of the new acquisition for Celsius is to be able to increase the speed of innovation around researching potential new products as well as having a larger capacity for being able to manufacture limited time offer products
