One of the fastest growing retailers of firearms in the United States of America is going public.

‍What’s happening:‍

• Online firearms retailer GrabAGun has announced they will go public through a SPAC transaction with Colombier Acquisition Corp (NYSE: CLBR)
  

By the numbers:‍

• GrabAGun is currently doing approximately $99.5M USD in annual revenue
  
• The new SPAC transaction will provide GrabAGun with $50M USD in fresh funding
  

Why it matters:‍

• Donald Trump Jr is advising GrabAGun and will become a significant equity owner in the company following the successful completion of the SPAC transaction
  

Going deeper:‍

• GrabAGun has quickly risen to prominence by focusing on building a prominent digital platform and ambitiously marketing to the next generation of potential gun owners in America
  
• Very few firearms businesses have gone public of late, which has been advantageous for less lethal weapons companies such as Byrna Technologies (NASDAQ: BYRN) who have seen record breaking revenues amidst a cultural push to reduce police violence and prevent accidental deaths

The intrigue:‍

• This is not the first foray Donald Trump Jr has recently made into the public markets, previously making waves by joining drone company Unusual Machines (NASDAQ: UMAC) as both an advisor and investor

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