One of the largest crypto casinos in the world is turning to esports for their latest sponsorship deal.
What’s happening:
- GameSquare Holdings (NASDAQ: GAME) subsidiary FaZe Clan has expanded their partnership with popular crypto casino operator Rollbit in a new multi million dollar sponsorship deal
By the numbers:
- Rollbit will expand their sponsorship of FaZe Clan’s Counter-Strike gaming team, who has been ranked the best team globally for 34 weeks in a row
- Rollbit’s crypto token which is used in their online casino has a market capitalization of approximately $164M USD
Going deeper:
- FaZe Clan recently raked in millions of dollars in prize winnings at the recent Esports World Cup hosted in Riyadh, Saudi Arabia
- Crypto casinos have been making moves to find new ways to grow their user bases, which previously led to popular crypto gambling operator Stake sponsoring a Formula 1 racing team
The fine print:
- Rollbit is currently not legally allowed to operate in the United States of America due to regulations around gambling and crypto, so all of their sponsorship efforts with FaZe Clan will be focused outside of North America