Weight loss continues to be a big business in America. And there’s a publicly traded company who wants to be on the leading edge of it through subscriptions.

‍What’s happening:‍

• Hims & Hers Health (NYSE: HIMS) has launched a new meal subscription plan focused on providing deeper nutritional support for individuals looking to lose weight as well as for individuals who have already been prescribed weight loss drugs
  

Why it matters:‍

• Hims & Hers Health has been seeing an explosion in user growth recently, which has largely been fuelled by providing streamlined access to generic versions of GLP-1 weight loss drugs through their telemedicine platform
  

Going deeper:‍

• The new meal subscription plan being rolled out by Hims & Hers Health is aiming to ensure that individuals who are taking GLP-1 drugs are still consuming nutrient dense foods despite a potentially significant decrease in appetite which is a common side effect caused by taking weight loss drugs
  
• Hims & Hers Healths offers a variety of different medications and pharmaceuticals including treatments for anxiety, skin care and even sex however their weight loss drug subscription plans have become the fastest growing aspect of their business
  

The intrigue:‍

• Hims & Hers has also rolled out name brand GLP-1’s such as Novo Nordisk’s (NYSE: NVO) Ozempic and Wegovy but has struggled to find consistent supply through their pharmaceutical wholesale partner due to the enormous demand for weight loss drugs in the United States of America

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