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How The Election Became Big Business For Betting Platforms

November 4, 2024
x min read
Presidential election betting polymarket robinhood

American politics have always been culturally important. But now, it’s also become a big business for betting.

What’s happening:

  • The upcoming presidential election in the United States of America has become enormously controversial and sparked record breaking amounts of betting on the eventual outcome

Who is making moves:

By the numbers:

  • The total combined betting volumes on Polymarket and Kalshi has exceeded $4B USD for the upcoming presidential election

Going deeper:

  • The cultural excitement around prediction markets has grown so large that Robinhood has publicly stated they plan to roll out more events for users to be able to bet on in the near future that are completely unrelated to politics

The intrigue:

  • Both Polymarket and Kalshi have landed some of the most prominent venture capital funds as investors, including Founders Fund, Sequoia Capital, Y Combinator and others

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