Rumble has been taking on a battle with censorship. Now, they’re ready for their next challenge: Bitcoin.

‍What’s happening:‍

• Rumble (NASDAQ: RUM) has announced they plan to allocate up to $20M USD of their excess cash into purchasing Bitcoin to hold directly as an asset
  

Why it matters:‍

• Rumble has become a prominent player in the movement towards protecting free speech, which has won them a large following of individuals who are passionate about decentralization and the future of Bitcoin
  
• Publicly traded companies have been relentlessly accumulating Bitcoin, led by MicroStrategy’s (NASDAQ: MSTR) latest multi billion dollar buying spree as well as smaller publicly listed companies in Canada beginning to hold Bitcoin directly as an asset
  

Going deeper:‍

• Many notable celebrities and content creators have partnered with Rumble amidst frustrations with censorship on popular social media platforms, including Russell Brand, Donald Trump and others
  
• Rumble has also been making a big push towards expanding into gaming and has publicly stated they are incubating new projects which will leverage crypto and digital assets

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