Conor McGregor has found a new entrepreneurial opportunity. And it happens to be a publicly traded company on the New York Stock Exchange.

‍What’s happening:‍

• Mixed martial arts fighter and entrepreneur Conor McGregor has entered into a new partnership with Alta Global Group (NYSE: MMA) to expand his capacity as a spokesperson for the brand
  

The big idea:‍

• Alta Global Group is aiming to become the leading platform for in person and online mixed martial arts training memberships which operate on a reoccurring monthly basis
  
• Alta Global Group has partnered with many notable mixed martial arts fighters and former UFC champions to be instructors on their online training platform which is focused on helping individuals quickly begin to learn combat sports
  

Why it matters:‍

• Conor McGregor was already an early investor into Alta Global Group and now is taking a significant equity position in the company to leverage his enormous following to accelerate the growth of the brand
  

By the numbers:‍

• The vast majority of the equity being received by Conor McGregor does not vest until Alta Global Group’s share price is significantly higher, with most of his stock not vesting at all until the share price is 2-4x above its current levels
  
• All of Conor McGregor’s equity will also be subject to a 3 year lock up agreement
  

Going deeper:‍

• Alta Global Group has also recently launched a partnership with UFC GYM, which will bring Alta’s training regimes for mixed martial arts into locations across the United States, Germany, Mexico, India and the United Kingdom

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