There’s a new breakout success in the protein bar business. And it’s owned by a publicly traded company in Canada.

‍What’s happening:‍

• Simply Better Brands (TSXV: SBBC) has announced significant sales growth from their flagship protein bar brand TRUBAR
  

By the numbers:‍

• Simply Better Brands generated $12.1M USD in their most recent quarter, which represents a 124% increase year over year
  
• TRUBAR alone generated $11.5M USD in total revenue in their most recent quarter
  
• TRUBAR is now sold in 1,000 GNC retail locations and is available in 700 Walmart (NYSE: WMT) locations in the United States of America
  

Why it matters:‍

• TRUBAR has quickly become one of the fastest growing protein bar companies in North America, largely due to their focus on using plant based protein sources and minimally processed ingredients
  

Going deeper:‍

• Simply Better Brands has also significantly accelerated the distribution of TRUBAR into new retailers, including launching in select Whole Foods locations as well as popular California based grocery store Erewhon

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