Europe has a new evangelist for crypto adoption. And it’s one of the largest payment companies in the world.

‍What’s happening:‍

• Payment processing giant Stripe has announced they have enabled the ability for users in Europe to purchase Bitcoin, Ethereum and Solana through credit and debit cards for the very first time
  

Why it matters:‍

• Stripe had previously pivoted completely away from crypto, which has now changed with recent integrations of popular stablecoin USDC and a new partnership with the largest crypto exchange in the United States Coinbase (NASDAQ: COIN)
  

By the numbers:‍

• Approximately 44% of all of Stripe’s users and merchants are located within Europe
  

Going deeper:‍

• Stripe has also launched new technology in Europe that allows for merchants to be able to more seamlessly accept crypto as payments
  
• Stripe isn’t the only payment company starting to lean into crypto, with both Visa (NYSE: V) and Shopify (NASDAQ: SHOP) previously announcing major technology integrations with the Solana ecosystem

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