It’s not just adults who are going plant based. Now, babies are too.

‍What’s happening:‍

• Israeli plant based nutrition company Else Nutrition (TSXV: BABY) has raised $5M CAD in a new financing round
  
• The new capital will go towards advancing the research and development of their proprietary plant based, non-soy formula for infants and children
  

The big idea:‍

• Many dairy based formulas for babies are highly processed and contain unhealthy hormones and pesticides
  
• By using plant based ingredients as an input for baby formula, there is a large reduction in chemical processing
  
• Further, whole food based ingredients keep proteins intact by staying in their natural composition and not being altered by being isolated chemically
  

Going deeper:‍

• Similar to many highly processed foods that rely on animal agriculture, dairy based infant formula is a large emitter of carbon
  

By the numbers:‍

• Else Nutrition is currently available in more than 13,000 stores globally
  
• Last year Else saw sales of approximately $8M CAD