Dwayne Johnson has built an energy drink empire. And now, Molson Coors is buying into it in a big way.
What’s happening:
- Molson Coors (NYSE: TAP) has officially acquired a majority equity stake in energy drink brand ZOA Energy
Why it matters:
- ZOA Energy was co-founded by actor and entrepreneur Dwayne Johnson and has quickly risen to enormous popularity within North America to become one of the fastest growing energy drink brands ever
By the numbers:
- ZOA Energy is currently for sale in 25,000 retail locations
- ZOA Energy is also a consistently ranked in the top 10 most popular energy drinks sold on Amazon (NASDAQ: AMZN)
Going deeper:
- Molson Coors initially made a strategic investment in ZOA Energy when the brand first launched and then increased their equity stake shortly after that again
- Despite reducing his overall ownership through the new deal with Molson Coors, Dwayne Johnson has publicly stated that he plans to stay deeply involved in ZOA Energy and remain the main ambassador for the brand moving forward
The fine print:
- The specific financial terms of the latest investment from Molson Coors have not been publicly disclosed as of yet