Mentioned:
Influencer marketing has become one of the most important trends in social media. Now, there’s a publicly traded company aiming to democratize the opportunity to earn money from creating content about brands.
What’s happening:
- Thumzup Media (NASDAQ: TZUP) has been rapidly scaling their technology platform, rolling out new integrations with prominent social media platforms and bringing on a flurry of new advertisers
How it works:
- Thumzup’s technology platform connects brands directly with individuals and enables advertisers to request user generated content about their products that is organic and genuine
- Once content is created on the Thumzup platform, advertisers and brands can then seamlessly approve which content they want to be published onto social media through the content creators personal account
- Thumzup then directly pays the content creators through Venmo or PayPal (NASDAQ: PYPL)
Why it matters:
- Influencer marketing has dramatically changed the impact of social media marketing for brands, which Thumzup is now more broadly democratizing to individuals and consumers regardless of the size of their following
By the numbers:
- Thumzup has been rapidly bringing on new advertisers to their platform, growing the amount of brands using their technology by more than 200% so far this year
- Thumzup just recently raised $8.2M USD as part of their listing onto the Nasdaq
Going deeper:
- Thumzup’s platform is now integrated with many of the most important social media networks globally including Instagram, X and TikTok
The intrigue:
- Thumzup recently announced they have plans to purchase up to $1M USD of Bitcoin to hold directly as an asset and will also begin to start paying out individuals using their platform in Bitcoin
