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Trulieve Is Bringing Cannabis Sponsorship To Professional Pickleball

August 28, 2024
x min read
Trulieve Is Bringing Cannabis Sponsorship To Professional Pickleball

Pickleball is one of the fastest growing sports globally. And a major cannabis operator in the United States wants in on the opportunity.

What’s happening:

  • United States based cannabis operator Trulieve Cannabis (CSE: TRUL) has launched a new partnership with the Professional Pickleball Association and Major League Pickleball to become a sponsor of pickleball tournaments throughout the United States of America

Why it matters:

By the numbers:

  • Trulieve will sponsor 12 pickleball tournaments as part of the new partnership with the Professional Pickleball Association and Major League Pickleball

Going deeper:

  • Trulieve has been a first mover in American cannabis, previously becoming the first company ever in Florida to obtain a medical sales license and be allowed to legally operate
  • Trulieve currently operates hundreds of medical cannabis locations and adult use dispensaries across multiple different states, including a significant presence in Arizona, Florida and Pennsylvania

The intrigue:

  • Pickleball leagues and teams have been landing major investors of late, including Tom Brady, LeBron James, Mark Cuban, Vince Vaughan and even alcohol giant Anheuser-Bush

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